Challenge

Bonterra Organic Estates is America’s largest and #1 organic winemaker. To further emphasize their journey towards regenerative organic farming, they recently changed their name, revealed their ‘pledge’ hand icon representing their commitment to a better Earth, and released the Estate Collection, Bonterra’s first Regenerative Organic Certified wine range.

As a brand built on decades of environmental stewardship, we were clear that their pioneering efforts in regenerative organic agriculture had to be front and center, but we needed that point to come across in a warm, inspiring, and joyful manner.

Our Approach

We knew Bonterra consumers were “enlightened enjoyers” who cared about the environment but also wanted to enjoy the little things, so we came up with a creative concept focused on being inspirational and inviting. We wanted Bonterra to feel like a brand moving forward, 100% committed to cultivating the future and open to everyone joining in on their efforts.

The brand film was our letter of presentation, an uplifting manifesto where we elaborated on Bonterra’s mission to cultivate the future through regenerative organic farming, using breathtaking outdoors images and featuring hands - the brand’s new icon- in different natural setups.

We also created the gorgeous Estate Collection’s 3D bottle shots, beauty shots and Key Visuals, also featuring hands and real soil shipped over from their Regenerative Organic Certified Mendocino vineyards.

The Result

A new overall look and feel for Bonterra Organic Estates, now 100% focused on regenerative organic farming and featuring the hand icon in all communication touchpoints.

A brand film that kickstarted the nationwide relaunch campaign, playing a key role in amplifying the brand’s new purpose, and Key Visuals and photographic materials for both digital media and POS at top retailers, such as Wholefoods, Sprouts and Target, in cities with a large number of conscious consumers, such as NYC, San Francisco, L.A. Atlanta, and Chicago.

To tie it all off, we accompanied Bonterra in California for the official launch within the company of the Estate Collection, during Viña Concha y Toro’s National Sales Meeting. There, we partnered with Bonterra for their presentation day and also met with the winemaking and sustainability teams to create short capsules for social media