Challenge

With 1000 Stories, it was all about being “proudly American”. Far from the approach traditional wineries usually go for, here we were tasked to help launch their rebranding with a strong, attention-grabbing sizzle reel that conveyed the brand’s deep American essence with the innovative edge their new labels showcase.

Our Approach

With sizzle reels, you have to transmit an idea in a very short amount of time, so cutting to the chase is a must. This is why we decided to go with the key elements of the brand: a combination of its strong American imagery –including its iconic bison and the charred bourbon barrels- with precise, top-notch 3D animations of the new labels being introduced.

The storytelling was also short and sweet, and everything was neatly tied off with the “far west”, confident music.

The Result

A hard-hitting, profoundly American sizzle reel that in just under one minute not only introduces the brand’s new label designs, but also conveys 1000 Stories’ essence and key messages. To complement the reel, we also developed 3D video and photo renders of the bottles that were both used in the sizzle reel and for commercial purposes.